Unibet Gets the Loyalty Store Treatment from Initial Rewards

Lee Reuben Of Initial Rewards: “It’s a win-win situation for both clients and customers.”

Initial Rewards Ltd announced today the launch of a another new loyalty platform – this time for gaming giant Unibet.  Following a similar launch for Ladbrokes recently, Initial Rewards now operates loyalty stores for most premier e-gaming brands globally, reflected by the company being ‘Highly Commended” for Marketing Partner of the Year at the eGaming Review Awards 2010.

“The loyalty industry is booming, with all the leading industry players now acutely aware of the benefits offered in terms of customer retention”, comments Initial director Lee Reuben.  “We offer an impressive return on investment for our clients, and with thousands of pounds worth of branded goods sent out to loyal customers over the last year, everyone wins.”

Mike Holdcroft, Marketing Communications Manager at Unibet: ““Everyone at Initial has impressed us with their collaborative, responsive approach to delivering a robust, attractive loyalty store for our players.  Their knowledge and understanding of both business and end-user needs has been excellent and we look forward to continue working with them in times to come.”

Initial Rewards customer footfall increased last year to see over 100,000 players enter online stores per month, with over £1million worth of loyalty points to spend on an ever expanding range of unique branded products and consumer branded gifts. 

The Unibet store includes a range of new functionality as well as the launch of a new Reverse Auction function which hopes to see the high stakes continue even in the loyalty game, with a bargain hunting competitive element added to the rewards platforms.

Unibet Poker, who has the majority of the online poker players at Microgaming Poker Network created their own segment in the Microgaming Poker Network with Ladbrokes Poker. At the stakes €5-10 and downwards, both poker rooms share their merged player base. Above €5-10 tables the players on Unibet Poker are available to play with the entire Microgaming Poker Network.  The Unibet store can be found at http://www.unibetshop.com.

Initial Rewards was founded in 2007 by brand loyalty experts Lee and Jon Reuben.    The company now offers custom made merchandise (with a creative team to develop individual concepts for selected clients), a Stock Requisition System, as well as bespoke customer events with a difference, adding to the customer loyalty dividends.

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Enquiries:

Jools Moore – Naked Ape Communications

email:      jools@naked-ape.co.uk  

tel:  +44.771.773.4606

ABOUT INITIAL REWARDS

Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America having long been the UK market leader in the supply and management of promotional merchandise to all major industry sectors in the UK. Senior management have had over 30 years of experience supplying & sourcing quality merchandise which has enabled the company to set up a unique business infrastructure with the ability to provide a one stop shop for promotional merchandise and loyalty reward programs for the global Gaming industry.

Integrating back end loyalty platforms through the API connection with the major remote gambling software providers, Initial Rewards has simplified the set up process by allowing a player to log into a universal network that registers their name, password, country, and amount of points in their account.

Initial Rewards offer clients a huge portfolio of products and services that involve promotional merchandise and loyalty reward programs. As an expert in promotional merchandise and loyalty reward programs, the company constantly innovates, adding new brands to its product portfolio and new services for its clients.

Initial Rewards Launches Loyalty Store for Ladbrokes

Industry leader in Loyalty Marketing Services now servicing 100,000 users a month

Initial Rewards Ltd announced today the launch of a new loyalty platform for leading eGaming brand Ladbrokes.  The launch of this store reinforces Initial Rewards position as the leading loyalty and marketing partner for premier e-gaming brands globally, reflected by the company being shortlisted for eGaming Review Awards 2010 Marketing Partner of the Year.

“Despite the economic slowdown, Initial Rewards has seen tremendous business growth”, comments Initial director Lee Reuben.  “eGaming marketers are increasingly aware that customer retention through loyalty programs not only works, but provides an impressive return on investment. They are now taking the Loyalty Point Programs far more seriously than in previous years.”

Initial Rewards customer footfall increased last year to see over 100,000 players enter online stores per month, with over £1million worth of loyalty points to spend on an ever expanding range of unique branded products and consumer branded gifts. 

Naomi Thrower, Head of Customer Development at Ladbrokes Poker believes that the new loyalty store will pay dividends in customer retention: “At Ladbrokes Poker we like to take care of our customers, and this rewards platform allows us to build on our successes, keeping our players happy and coming back for more.  We are confident Initial Rewards can help us to continue to improve our retention levels in the immediate future.”

The store includes a range of new functionality as well as the launch of a new Reverse Auction function which hopes to see the high stakes continue even in the loyalty game, with a bargain hunting competitive element added to the rewards platforms.

The Ladbrokes store can be found at http://poker-shop.ladbrokes.com.

Initial Rewards was founded in 2007 by brand loyalty experts Lee and Jon Reuben.    The company now offers custom made merchandise (with a creative team to develop individual concepts for selected clients), a Stock Requisition System, as well as bespoke customer events with a difference, adding to the customer loyalty dividends.

– Ends –

 Enquiries:

Jools Moore – Naked Ape Communications

email:      jools@naked-ape.co.uk  

tel:  +44 7717 734606

ABOUT INITIAL REWARDS

Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America having long been the UK market leader in the supply and management of promotional merchandise to all major industry sectors in the UK. Senior management have had over 30 years of experience supplying & sourcing quality merchandise which has enabled the company to set up a unique business infrastructure with the ability to provide a one stop shop for promotional merchandise and loyalty reward programs for the global Gaming industry.

Integrating back end loyalty platforms through the API connection with the major remote gambling software providers, Initial Rewards has simplified the set up process by allowing a player to log into a universal network that registers their name, password, country, and amount of points in their account.

Initial Rewards offer clients a huge portfolio of products and services that involve promotional merchandise and loyalty reward programs. As an expert in promotional merchandise and loyalty reward programs, the company constantly innovates, adding new brands to its product portfolio and new services for its clients.