Unibet Gets the Loyalty Store Treatment from Initial Rewards
29/06/2010 Leave a comment
Lee Reuben Of Initial Rewards: “It’s a win-win situation for both clients and customers.”
Initial Rewards Ltd announced today the launch of a another new loyalty platform – this time for gaming giant Unibet. Following a similar launch for Ladbrokes recently, Initial Rewards now operates loyalty stores for most premier e-gaming brands globally, reflected by the company being ‘Highly Commended” for Marketing Partner of the Year at the eGaming Review Awards 2010.
“The loyalty industry is booming, with all the leading industry players now acutely aware of the benefits offered in terms of customer retention”, comments Initial director Lee Reuben. “We offer an impressive return on investment for our clients, and with thousands of pounds worth of branded goods sent out to loyal customers over the last year, everyone wins.”
Mike Holdcroft, Marketing Communications Manager at Unibet: ““Everyone at Initial has impressed us with their collaborative, responsive approach to delivering a robust, attractive loyalty store for our players. Their knowledge and understanding of both business and end-user needs has been excellent and we look forward to continue working with them in times to come.”
Initial Rewards customer footfall increased last year to see over 100,000 players enter online stores per month, with over £1million worth of loyalty points to spend on an ever expanding range of unique branded products and consumer branded gifts.
The Unibet store includes a range of new functionality as well as the launch of a new Reverse Auction function which hopes to see the high stakes continue even in the loyalty game, with a bargain hunting competitive element added to the rewards platforms.
Unibet Poker, who has the majority of the online poker players at Microgaming Poker Network created their own segment in the Microgaming Poker Network with Ladbrokes Poker. At the stakes €5-10 and downwards, both poker rooms share their merged player base. Above €5-10 tables the players on Unibet Poker are available to play with the entire Microgaming Poker Network. The Unibet store can be found at http://www.unibetshop.com.
Initial Rewards was founded in 2007 by brand loyalty experts Lee and Jon Reuben. The company now offers custom made merchandise (with a creative team to develop individual concepts for selected clients), a Stock Requisition System, as well as bespoke customer events with a difference, adding to the customer loyalty dividends.
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Enquiries:
Jools Moore – Naked Ape Communications
email: jools@naked-ape.co.uk
tel: +44.771.773.4606
ABOUT INITIAL REWARDS
Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America having long been the UK market leader in the supply and management of promotional merchandise to all major industry sectors in the UK. Senior management have had over 30 years of experience supplying & sourcing quality merchandise which has enabled the company to set up a unique business infrastructure with the ability to provide a one stop shop for promotional merchandise and loyalty reward programs for the global Gaming industry.
Integrating back end loyalty platforms through the API connection with the major remote gambling software providers, Initial Rewards has simplified the set up process by allowing a player to log into a universal network that registers their name, password, country, and amount of points in their account.
Initial Rewards offer clients a huge portfolio of products and services that involve promotional merchandise and loyalty reward programs. As an expert in promotional merchandise and loyalty reward programs, the company constantly innovates, adding new brands to its product portfolio and new services for its clients.